Top Five: Website Quick Fixes

Top Five: Working From Home

Top Five: Website Quick Fixes

Digital Starter Pack was created to help get as many small businesses online with lovely websites as possible, but we are thoroughly aware that not everyone needs our £199 website design pack - because some of you already have a website. Given all the Corona-Kerfuffle™, it is absolutely vital that you give yourself the best chance to keep your company going when everyone resorts to looking online. So I have put together another of my critically acclaimed Top Five posts (my mum said the last one was one of the top 50 blog posts she read yesterday). Top Five: Website Quick Fixes.

These are some things that you can quickly check on your website without spending too much time, to make sure it's as good as it can be without spending lots of time or money.

1. © 2020
This is the big one. If you look at the footer (the bottom section) of your site, it should say ©2020. Do we worry about this because of fear someone will take your content? No, we don't.
It is hugely important, however, for two reasons:
a) Your company is still trading. If it is proudly boasting ©2018, it's sort of hinting that your website hasn't been looked at for a couple of years.. so chances are you're no longer around to look at it.
b) Similarly, if there is new content on there but the year is wrong, it just looks a bit slap dash. If you walked into a restaurant and saw a "Celebrate Christmas 2018 In Style!" poster up, you probably wouldn't want to eat there as they're obviously not great with attention to detail, so Lord alone knows what's going on in the kitchen.
If you have access to the back end of your site, it's an easy thing to change. If you know what you're doing, you can even set up a little bit of code to make sure the copyright year updates automatically every 1st January, so you never need worry again.
Just copy/paste this into the footer:
© <script type="text/javascript">document.write(new Date().getFullYear());</script>

2. Privacy Policy
It's a legal requirement that your UK website has a Privacy Policy. No one will ever read it, no one cares what it says... but you need one. In most cases, it's added as a link in the footer of your site. Not only is it a legal requirement, it adds a level of authenticity to the page.
If you want to spend some time on Google, you can probably track down one for free that you can use. Alternatively, we sell Privacy Policy pages for £30 and can install it on your site for you.

3. Social Links
I see this a lot on sites which say "Proudly Created By WiX" - social media links which don't link to your own social media. If you have the Facebook icon, make sure it goes to YOUR Facebook page. You can even go one step further and make it so that if someone clicks a social media link, it will open it in a new tab, meaning they don't lose your website.
Also, if you have the Facebook or Twitter logo and a happy little message saying "We're on Facebook!!!!!", MAKE SURE THERE IS A LINK TO YOUR FACEBOOK PAGE! To not add a link would be like someone coming into your shop and asking "Do you sell this one specific item?" and you just replying "yes!" and walking off. Make life easy for the people looking to pay you for stuff.
More than ever, people want to be connected. So don't miss this really easy win.
Just update the red bits with your information (no spaces!)
<a href="https://www.facebook.com/digitalstarterpack" target="_blank">Visit our Facebook Page</a>

4. Contact Information
Check that your phone numbers, email addresses, physical addresses and social media accounts are right. If you're working from home now, there's no point having the office phone number on the web page if no one is there to answer it. Update them, keep them relevant. You can add tel: tags to links to make it so anyone clicking your phone number while looking at your site on a mobile will automatically dial it, or mailto: for the email address - click that and BOOM, you're half way to writing an email.
Just update the red bits with your information (no spaces!)
<a href="tel:01603339029">01603 339029</a>
<a href="mailto:hello@digitalstarterpack.co.uk">hello@digitalstarterpack.co.uk</a>

5. Links
Spend a couple of minutes making sure all the main links in the menu still go to the right places. Chances are you've deleted a product page or changed a service in the years since your website was made - so make extra sure all of your navigation is right, or else people wont be able to find the information they need... and they won't spend long looking before they give up.

6. Prices
Okay, I know I said five, so consider this a Brucie Bonus. If you offer services or products, spend a minute or two making sure the pricing on your website is correct. Maybe your prices increased 18 months ago, or you've decided to reduce prices, have a flash sale... there are a lot of reasons that your quoted prices aren't right, but if a customer sees them and wants them for a certain price, they'll either refuse to pay a higher one or you'll lose money by under charging what they're expecting to pay!

In summary
The above list are a few small things to check - there are a number of larger items, like making sure your site is mobile responsive (looks as good on a mobile as it does on a computer), sorting your META tags or rewriting all the content, but those are much bigger jobs.
These are things you can probably have a go at sorting yourself. But if you'd rather not, we're here to help you. We're doing a special offer of a Website Quick Fix Overhaul for £50+VAT - provided we can access your site (you'll need to make sure you have your passwords etc) we can go through and make sure everything listed above has been sorted out. Is it as good as a brand new website? No. Is it a great quick fix to help get you through the next few months? Absolutely. If you would like to know more, please just get in touch.

Good luck!

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