Starting a new business is one of the most exciting things you can do in life. Yes, we all know that the stats are frightening and that not all businesses make it. But for every failure there’s a Google or Facebook that proves that from tiny acorns grow the mightiest oaks.
You’ve come up with the idea, you’ve secured funding, you‘ve handed in your notice from your previous job and you’re really making the leap into the unknown. Obviously, you have confidence in your product otherwise you wouldn’t have made it this far. But the truth in the world of modern business is that unless you have worked on your digital presence, it’s going to be an uphill struggle.
Hopefully you are already fully aware of what’s required in a digital sense. But even if you are fully aware of your need for a web presence and digital branding strategy, that doesn’t mean you can take it for granted. There are certain things you need to do in order to establish your new business in the market place.
This ‘to do’ list is a rundown of the most important things you need to take care of or put in place before you launch your business. Don’t worry if you don’t currently possess the skills to do all of these. There are other options. More of that later, but in the meantime…
Of course, no business can be without a website these days. It’s just not viable. No matter what your product or service, without a website you’ll be missing out on a huge percentage of your market. Yes, there are other listing sites you can use but a website gives you the chance to control how you are represented. Not to mention it’s a platform to connect with people, develop your branding strategy and provide information.
In order to set up an effective website you need a domain. This is your web address that appears in search engines and the search bar. Ideally this should be the name of your business or as least as close as possible. It should be short, catchy and easy to remember. But there are more complex rules in play here and if none of the above are available, you can still find a domain that works for you with the right help and advice.
Web Copy & Content
It’s not enough to just have a website that looks pretty – it also has to be of value. This is not just so that potential clients can find what they are looking for, but also so that your site ranks well in search engines.
You already have an understanding of how this works, whether you know it or not. Just think about when you look for something on a search engine like Google. You automatically go for the results at the top of the page. The further down the page, the less credibility you give the results. By the time you reach page two or three (if you ever get that far) you’re not really going to click on anything.
That’s why you need content that search engines thinks is relevant and of good enough quality to put you near the top of the rankings. And one of the best ways to do this is through...
Search engine optimisation is perhaps one of the most misunderstood aspects of digital marketing. It’s not as easy as simply keyword stuffing poorly written content in order to ‘fool’ a search engine. These days they are far too sophisticated to fall for that. Instead what you need to do is create a list of relevant, researched and effective keywords that will have the best impact for you and your market position.
These should then be organically included in your content, which should be well written and heavy on the detail. Again, if all this sounds way too complicated, don’t worry as there are experts who can help.
As well as just written content, try and make sure your visual branding and content is on the money too. Videos and images can play a key part in how you present your brand. This is in terms of both your website copy and how you interact with your customers through social media.
Social Media Integration
Behind perhaps only your own website, social media is the most important part of your digital marketing strategy. Rather than a passive site that waits for clients to visit, this is your chance to reach out and promote yourself online. The way you do this is by producing good quality content and distributing it in smart ways on the various social media platforms.
So, this includes great images and videos on Facebook and Instagram, a funny Twitter account that brings in the retweets or a professional profile on LinkedIn. Each of the sites has its own strengths and it’s about adapting your message to suit each.
Digital Marketing Tools
The Good News
You don’t need to worry about not having the skills to do all of the above. In truth, you’ll be so busy organising every other part of the business that you might not even have time. Which is where we come in at digitalstarterpack. We offer a choice of different packages that aim to get you and your new business up and running. We take care of the various aspects of your digital marketing and branding so you don’t have to, leaving you to enjoy the freedom and flexibility that comes with being your own boss.
From just £99, our essentials pack will give you the logo, business cards, email signature and social media imagery that you need to get started. You can get your website up and running from just £199 with our website design pack. And then you can get your animated explainer video from a mere £99, too! At DSP we will get your digital side sorted while you're focusing on getting the customers rolling in. Find out more right here.